Vision Pro goes international

Well, isn't this a bit of news to stir the teapot? Apple's making moves across the pond with its Vision Pro mixed-reality headset! According to Bloomberg News, the tech giant's setting its sights beyond the shores of the United States, looking to breathe new life into its latest innovation.

Seems Apple's shipping off a good lot of its international staff to Cupertino, California, giving them the grand tour and a crash course on showcasing the $3,499 headset to eager customers. Quite the jolly, I'd say!

Word has it, post-Worldwide Developers Conference (WWDC) in June, the Vision Pro will start popping up in international markets. Germany, France, Australia, Japan, South Korea, Singapore, China – they're all in for a treat!

Already, in sunny Los Angeles, customers are donning their Vision Pro headsets, and soon, folks from across the globe will get their chance too. With iPhone sales hitting a bit of a lull, Apple's banking on this new gadget to turn heads.

Though analysts have noted a bit of a slowdown in demand, Apple's not throwing in the towel just yet. CEO Tim Cook's pledged to bring the Vision Pro to China, doubling down on research and development efforts in the region.

So, keep an eye out, chaps and chapettes! The future's knocking, and it's wearing an Apple logo. Cheers to that!

If you were Tim Cook, would you Vision Pro?

The smartphone has spread across the world at a speed that no other technology has spread before, within a few decades over half the world now owns one.

Now put yourself as the CEO of apple. Your revenue is dependent on smartphones so you continue to innovate and secure your place in the market.

But you think of risks to smartphones.

Watch, you could have a phone in a watch, a smart watch.

Yes what else…

You could just talk to an AI, you wouldn’t need a screen, just headphones.

OK, done, but humans are visual, they like to see content, if it's nature or films, or buildings or funny things, humans are obsessed with seeing.

I guess you could have a smart phone in your glasses, smart glasses.

This is not a new idea -  google did that, walking around with a camera strapped to your head was not cool.

Remember the was a bar brawl fight obecause of someone recording with it….glasshole

But now everyone records everything so back to being the CEO of apple, you need to reduce risk, what do you do.

McDonalds & Spatial Computing

I went into Mcdonalds to order food, and waited patiently behind two screens being occupied. Some idtiot stands next to me, the terminal becomes free and he walks Infront of me.

Annoyed I just walked off to calm down and ordered on the app.

This is a terrible experience in retail, we are being forced to queue and wait in line. The development of self serve stations (seen in Nike here) and checkoutless from amazon have all been frustrating / require an app experience.

What if the Vision Pro solves this issue. If you walk into store with your vision pro and get a nudge notification to open a browser. You could scan and pay for the product right there and then on the spot and walk out the store.

Terrance Mckenna, one of the biggest hippy free thinkers was a big fan of VR

Lots of people would want you to think this step is dystopian. But why is technology that stops looking at your smartphone dystopian.

Terrance said a reality that VR could be a new type of telepathy as it's seen with eyes so it dissovles boundaries and unites us back into this tribal community that we feel such a need for,

I don’t see virtual reality as an entertainment device so much as a way of perfecting the project of human communication and the way to do this is to take the low bandwith signal that is represented by small mouth noises and turn it into a virtual toplology of intetatiolity make meaning something see rathe than herar

Bring in the playwrights, the artisits, the designers  the architechts …people in the arts need to be infomred this is going on and they have to bring their insights into this community otherwise…we're in danger of it just being turned into three dimensional cmputer games

He thinks it will unify

Can you imagine if you can see what I mean, then we will become closer.

Cyber immersion

4 main mechanisms will drive us to a world where more time is spent immersed in cyber space( the notional environment in which communication over computer networks occurs.)

1. Pursuit of space. As cowboys, pirates, and space explores conquered new lands, it’s evident that engrained in culture is our need to advance your in-groups land and protect its current form. This is shown in chimps going on explorations. By the Scottish trying to take land in the Caribbean that bankrupted the country. By the 1890 Germans immigrants trying to take land in Northern America. As assets are purchased by the richest, distribution of wealth poring in money to the very rich - capitalist weakness; people will start to look to conquer non-physical asset high space. Anywhere we can as there is nothing left to purchase here.

2. Ownership of assets is for the richest only more and more so. This leaves a hole that crypto and blockchain worlds exploited. It was supposed to be a poor man or an anti capitalists land grab moment. Only the poor man found in their pursuit for space and assets, a trap was formed by charlatans and the rich, joinong the poor man’s land grab in pursuit of capital. It turned into a pointless pursuit as anything the poor could buy, the rich could by faster and more of. There is no travelling across the desert or seas to be the first there. You just logon and press buy, which the wealthy did. They then turned it into financial instruments to gamble on. So mmorpg and the Roblox of the worlds obviously show it could happen, there could be this metaverse, this Zion, this Nassu, this free world where you just need to get a ship to a destination and claim your space. Though at the moment, you have an itch to leave. 

3. A cyber space you won’t want to leave. The idea of us finding a piece of virtual land and getting out a pre-set house builder has been done. It’s pointless. I was doing this 20 years ago in an mmorpgs. However , we stare at our mobile and laptop interface asking it to portal us to a need. The concept of windows opening into separate experiences is strangely old and new. We go through a train door and an hour later we exit the train door to a new place. We open a YouTube app window and enter into a video in 10 seconds. The pursuit and investment into a cyberspace we won’t want to leave is right now is the thing we don’t know. It’s unknown what it looks like. Don’t even try and convince yourself of what people will want. It’s time to build exactly what you want on your preferred device. Cozy gaming and setups are an inherent pursuit of this for some. Softness, comfort, blanket warm cyber experiences. But something is missing as humans need to group; our psyche in exploring this space is to enhance our cultural group’s security.

4. In groups will be the new Punks. Punk is an expression of an embracement of a technology against a controlled party. Pirates were Punks. Cowboys were punks. Cyber punk means ”a genre of science fiction set in a lawless subculture of an oppressive society dominated by computer technology.” This cyber immersion is likely to be more of a Capitalist punk movement. When you are a punk you can still work for the oppresser.